One thing that’s great about time: we learn from it.
With each failure, success, innovation, and flop that occurred in the past month, quarter, year, and so on, we’ve been able to gain knowledge that helps us evolve, grow, and adapt to the ever-changing environment of our chosen industries.
As a real estate professional, I’ve found that there are key trends that are shared across a multitude of industries. Here are some emerging trends that Fortune Magazine predicts, with the help of the 2016 Trend Report released by Havas PR North America, will dominate this next business year. Think of them as your professionally-geared New Years resolutions.
Is there an app for that?
This will undoubtedly give your business the millennial mark of approval, but it reaches beyond that. We’re living in an age that wants information now, and we want to take the shortest route to get to that information. Whether it’s searching your cold symptoms, making a reservation for dinner, or even ordering a taxi, there’s an app for that.
“The next American dream of money is, ‘I’ll build the app that breaks through and I’ll become the next Mark Zuckerberg,'” said Marian Salzman, CEO of Havas PR North America.
Trading skyscrapers for backyards.
The dream of packing up your belongings and moving into the big city seems to have dulled over the years. With booming rents, a decrease in quality of life, and a rat-race mentality to get hired for an entry level position have encouraged people to flock to smaller locations boasting a higher quality of life. No longer do you have to rent out a tiny studio with three friends in New York or Los Angeles to make your dreams come true.
“The developing hipster class, the creative class, no longer has any desire to run off to one of the mega-cities. They want to live in a city where you can buy a home, like Portland…cities [that] are taking on a life of their own now,” said Salzman.
Curbing technology. (Or at least attempting to.)
Like anything that’s consumed indulgently, we naturally try to curb our consumption. Think junk food. Think inactivity. Think technology? Our addiction to constantly connectivity has only increased exponentially, and almost at an alarming rate, since having a cellphone at all times became the norm only a few years ago. According to Salzman, 2016 will be the year where we naturally try to pull away from our reliance on technology, smartphones in particular. We’ve all had at least one experience (if you’re lucky!) where tech-related behavior prevents a true flesh-and-blood connection, whether it’s with a colleague, friend, or family member.
“We want to be near to people, but we’re afraid to disconnect,” said Salzman.