Since founding Change Realty in 2009, Bill Gaffney has garnered a reputation for his professionalism, industry, and congeniality. Below you’ll find media covering his accomplishments over the years.
No. 61: Change Realty LLC, Lake Oswego
2013-15 revenue growth: 92.3 percent
2015 revenue: $1.06 million
2015 employees: 8
Description: Residential real estate brokerage offering 1 percent listing fee
Year founded: 2009
According to Gaffney, anything past one percent is pure profit. “We’ve pulled the curtain back on the fact that the cost to list the house is not that much.” Even so, some may ask: Is this too good to be true?
“We try to show our strengths on the service side, in order to balance out those initial doubts,” Gaffney explains. “It’s about experience. Nobody has listed and sold more homes this year than my team. It’s an experience that comes from getting every transaction to the finish line.”
‘In this economy, people should be able to retain as much as they can in the equity of their home,’ Gaffney said. ‘It’s hard to justify brokers taking six percent.’
Gaffney refers to the typical six percent commission – split between the buyers’ and sellers’ agent during a real estate transaction and paid for by the seller.
‘For example, assume a house sells with a traditional broker commission of six percent. The sale price of the home was $500,000. Six percent commission would be $30,000, split equally between the listing and buyer’s broker,’ Gaffney outlined on his website www.changerealtynow.com. ‘Using the pricing offered by Change Realty, the commission would only be 3.5 percent (1 percent listing fee and 2.5 percent to the buyer’s broker) or $17,500 – a savings of $12,500.’
Gaffney explained that this pricing is a ‘deal between Change Realty and the seller.’
‘On the buyer’s side (of the transaction), they get their full commission,’ Gaffney explained. ‘We’ve had great experiences and great transactions with other brokers.’
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